'NICE' Home Accessories Mall Activation

A fun and humorous argument between a couple on the placement of the accessories while they dance to this. An activation done for the launch of 'NICE' home accessories.

For the Launch of 'NICE' home accessories in Khobar, Saudi Arabia, we chose to target the Saudi people coming on the week-end to Bahrain. The perfect place to catch their attention would be at the cinemas at the mall, since there are no cinemas in Saudi Arabia.
 
We placed a stand with a QR code in the middle of the cinema, and we waited for someoone to scan the QR code. Once someone scanned the code, promoters quickly approached them with a smile and offered them Chocolate boxes and flowers. At the same time, a guitarist appeared on a stage facing them playing music.
 
Seconds later, the show starts surprising everyone that passed by the scene:
A fun and humorous argument between a couple on the placement of the accessories at their house, while they dance to this...
Living Room Setup
Final video released on youtube
Video of the rehearsal
Kitchen Setup
Final video released on youtube
Video of the rehearsal
Back to Top